It Matters Insurance, Inc. logo featuring two dogs in front of a house and car.
ABOUT IT MATTERS INSURANCE

Protecting What Matters Most

At It Matters Insurance, Inc., we believe finding the right insurance starts with understanding what matters to you. Inspired by our experiences in real estate, small business ownership, and family life, we're here to help Florida individuals, families, and businesses explore coverage options with personalized guidance and care.
Personalized Insurance Guidance
Coverage Options for Your Needs
Friendly, Local Service
our testimonials

What they’re talking about company

We’re trusted by more then
3800 satisfied & happy customers.

Protecting What Matters
Most to You

At It Matters Insurance, Inc., our mission is to help Florida individuals, families, and businesses understand their insurance options and find coverage that fits their needs. We believe in clear communication, personalized guidance, and building lasting relationships so you have someone you feel comfortable turning to as your insurance needs change.

Our vision is to become a trusted, go-to insurance agency for Florida families and businesses. We want to build lasting relationships by providing friendly service, helpful guidance, and ongoing support as our customers' lives and insurance needs change.

It Matters Insurance, Inc. is a family-owned independent insurance agency serving Florida. Inspired by our experiences in real estate, small business ownership, and family life, we understand how important it is to protect what you've worked hard for.

We started our agency to help people explore insurance options, understand their coverage, and find protection that fits their needs and budget. Our goal is to be more than just the place you purchase a policy. We want to be the people you feel comfortable calling whenever you need insurance guidance.

Janalene Hiller explaining insurance coverage using a tablet.
Family-Owned Florida Agency
Independent Insurance Options
Guidance Beyond the Initial Quote
Coverage for Life's Changing Needs
It Matters Insurance, Inc. logo featuring two dogs in front of a house and car.
our team members

Meet the People Behind It Matters Insurance

Our Story

Our journey began with a passion for helping people. Through Janalene’s experience in real estate, she discovered how rewarding it was to help families find a place to call home. Along the way, she realized that finding the right home was only part of the picture—protecting it was just as important.

As a family with children who drive, pets we love, and experience owning a small business, we understand how important insurance is in everyday life. From homes and vehicles to small businesses and personal belongings, everyone’s needs are different.

That inspired Janalene to become a licensed insurance agent and establish It Matters Insurance, Inc., a family-owned independent insurance agency serving Florida. With Aaron supporting the agency as Office Administrator, our goal is to make the insurance experience more approachable, informative, and personal.

We’re here to build lasting relationships, help customers understand their coverage options, and be a trusted resource as their insurance needs change.

When it matters to you, it matters to us.