Privacy Policy

It Matters Insurance, Inc.
Effective Date: October 20, 2026

1. Introduction

At It Matters Insurance, Inc., your privacy matters to us. We recognize the importance of protecting the personal information you share with our agency.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, request an insurance quote, communicate with us, or use our insurance services.

2. Information We Collect

Depending on the insurance products and services requested, we may collect:

Contact information: Name, address, telephone number, and email address.
Insurance information: Property, vehicle, driver, business, coverage, prior insurance, and claims information.
Application information: Information needed to obtain quotations, submit applications, or service policies.
Communication information: Messages, inquiries, appointment requests, and communication preferences.
Website information: Information collected through cookies or similar technologies, where applicable.

We may also receive information from insurance carriers, underwriting providers, and other authorized sources as permitted by law.

3. How We Use Your Information

We may use your information to:

Respond to inquiries and prepare insurance quotations.
Assist with insurance applications and coverage options.
Communicate about appointments, policies, renewals, and customer service.
Process insurance-related requests and transactions.
Maintain agency records and comply with applicable laws.
Improve our website and services.

4. How We Share Your Information

To provide insurance services, we may share necessary information with insurance carriers, managing general agencies, authorized insurance marketplaces, and service providers supporting agency operations.

We may also disclose information when required or permitted by law.

SMS Privacy: We do not sell or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.

Service providers may process such information solely to deliver and manage communications on our behalf.

5. Text Messaging and SMS Privacy

If you separately opt in to receive text messages from It Matters Insurance, Inc., we may send messages concerning insurance quotes, appointments, applications, document requests, policy servicing, and customer service.

Message frequency varies. Message and data rates may apply.

Reply STOP to opt out at any time or HELP for assistance.

Text messaging consent is voluntary and is not required to request a quote or purchase insurance.

6. Information Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, or disclosure.

No electronic storage or communication system is completely secure. Please avoid sending Social Security numbers, payment card information, or other highly sensitive information through ordinary text messages or unsecured email.

7. Information Retention

We retain personal information for as long as reasonably necessary to provide insurance services, maintain business records, resolve disputes, and meet applicable legal and regulatory obligations.

8. Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality and improve the visitor experience.

Third-party services integrated into our website may also collect information in accordance with their respective privacy practices.

9. Third-Party Websites and Services

Our website may contain links to insurance carriers, quotation platforms, customer portals, and other third-party services. These providers may have their own privacy policies and information-handling practices.

10. Your Privacy Choices

You may contact our agency to request correction of inaccurate information or inquire about privacy rights and choices available under applicable law.

You may opt out of text messages at any time by replying STOP.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal requirements. Any changes will be posted on this website with an updated effective date.